New Fall Marketing Theme

At SmartPak, for each big marketing effort we plan ahead with a campaign. We start with concepts, color schemes, design elements, and a plan for a photoshoot. The end result is a style guide for the entire Creative, Merchandise, and Marketing team to use for collateral requests during the campaign. We plan for print, digital, web, and social platforms. Here you can see a paired down style guide that I art directed and saw through completion.

Every season we have new products that we like to call out and feature. We’ve created a style guide to help train our customers to look for new and exciting items. We keep the style similar every season, but change up the colors (and products) to keep things new and fresh.

Co Created with SmartPak Creative Team
Cargo Collective 2017 — Frogtown, Los Angeles